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WP Engine vs. Automattic: a WordPress battle that might just affect You too

If you use WordPress, you’ve probably never given much thought to what happens behind the scenes between the big players that make the platform tick. But right now, two major WordPress titans – WP Engine and Automattic – are locked in a legal battle that could reshape WordPress users, developers and supporters in the future. You might want to pay attention, especially if you like the idea of keeping your WordPress site running smoothly without suddenly facing sky-high fees or limited access to essential resources.

Here’s the lowdown on this beef, what it means for the WordPress community, and why you should probably be keeping an eye on the drama – like it’s the latest Netflix true crime docuseries.

Automattic, Matt Mullenweg and WP Engine

Let’s first set the scene.

  • Automattic: The company behind WordPress.com, WooCommerce, and a bunch of other stuff that powers the WordPress universe. It’s led by Matt Mullenweg, one of the co-founders of WordPress itself. Automattic holds a lot of sway in the WordPress ecosystem, basically making the rules for what’s allowed and what’s not.
  • WP Engine: A major managed WordPress hosting provider that’s been around since 2010, powering over 200,000 websites. They’re big, successful, and, until recently, they were playing nicely with Automattic. But now, they’re the ones making headlines for all the wrong reasons – or right reasons, depending on who you ask.

In simplest terms, it’s a battle over trademark rights, money, and a bunch of alleged bad behavior. Like any good feud, it started small and then exploded into a full-on lawsuit, name-calling included.

Trademark Trouble

WordPress logo, waterloured pin.
WordPress logo, waterloured pin.

Automattic claims that WP Engine has been using the “WordPress” and “WooCommerce” trademarks in ways that create confusion among users and dilute Automattic’s brand. They’ve demanded a pretty hefty price for WP Engine to keep using the WordPress name – 8% of WP Engine’s gross revenue. That’s not exactly chump change, and WP Engine is calling this “extortion.” They argue that their use of the WordPress trademark is totally legal under fair use laws.

Public Spats

Things got spicier when Matt Mullenweg referred to WP Engine as a “cancer to WordPress.” Yes, that happened. Naturally, WP Engine didn’t take kindly to being compared to a life-threatening disease, so they fired back with a cease-and-desist letter, accusing Mullenweg of defamation. If you’re wondering how personal this has gotten – it’s that personal.

Access Denied

In a move that raised eyebrows, Automattic blocked WP Engine’s access to key WordPress.org resources, including plugin updates and security patches. For WP Engine customers, this meant potential delays in crucial updates, leaving their sites vulnerable to security risks. Imagine running a business and being told you can’t get the latest safety updates for your site because of a corporate spat. Not cool.

Alleged Extortion

As if blocking access wasn’t enough, WP Engine has accused Automattic of trying to force them into paying ridiculous trademark licensing fees. They’re claiming Mullenweg and his company are demanding that WP Engine either pony up 8% of their revenue or be prepared for a “scorched earth” legal battle that would pretty much destroy WP Engine’s business. Ouch.

Who’s Contributing More?

A big part of this fight is about who’s doing more for the WordPress community. Mullenweg has been vocal about his belief that WP Engine profits from the platform without giving back. He claims Automattic contributes more hours and resources to the development of WordPress than WP Engine, implying that they’re just freeloaders.

WP Engine sees it differently. They argue that they’ve contributed plenty – financially and otherwise. They also claim their contributions are just as important and that Mullenweg’s accusations are a smokescreen to hide his true intentions – complete control of the WordPress ecosystem.

Okay, so this sounds like typical corporate drama. Why should you care?

Rising costs

If Automattic wins, WP Engine (and possibly other WordPress hosts) could end up paying millions in licensing fees. Guess who’s going to absorb those costs? Yep, you, the user. Hosting costs for WordPress could rise, making what’s historically been an affordable platform suddenly a lot more expensive.

Limited access to plugins and updates

Access to WordPress.org resources is critical for keeping websites secure and functional. If Automattic keeps playing hardball and blocking companies like WP Engine from these resources, users may face delays in plugin updates and security patches, which could result in broken websites and heightened security risks. It’s like buying a car but being told you can’t get oil changes because of a fight between the dealership and the manufacturer.

Community trust

WordPress has long been a symbol of open-source collaboration, a place where anyone can contribute and help make the platform better. This legal battle, though, threatens that spirit. If smaller players feel like Automattic is using its weight to bully them, they might stop contributing altogether. And a fractured community isn’t good for anyone – especially when it’s one that powers over 40% of the web.

How might this affect You?

  • If you’re a WP Engine customer: Keep an eye on your site. Delayed plugin updates or limited access to new themes could become a bigger issue as the lawsuit unfolds.
  • If you rely on WordPress for your business: This battle could increase your costs down the line. Higher hosting fees are a real possibility if Automattic pushes through their demands.
  • For the average WordPress user: Even if you’re not with WP Engine, this fight matters. It could set a precedent for how WordPress is governed in the future. If Automattic gets more control over who can use WordPress trademarks and how, smaller players may find it harder to thrive, reducing competition and innovation.

Governance in Open-Source Communities

At the core of this dispute is a broader question about how open-source communities are governed. WordPress has always been lauded as a platform that anyone can use, contribute to, and build upon. But as it grows into a multi-billion-dollar ecosystem, tensions are starting to show.

Automattic’s heavy-handed approach to trademark control is raising concerns about whether the spirit of collaboration is being replaced with a more corporate, monopolistic attitude. If this trend continues, it could fundamentally change the open-source nature of WordPress and similar platforms.

As of now, the legal battle rages on, with both sides digging in their heels. WP Engine is pressing forward with their lawsuit, claiming extortion, defamation, and abuse of power, while Automattic shows no sign of backing down from their demands.

For WordPress users, the best thing to do is stay informed. Whether this case ends with a courtroom showdown or a quiet settlement, its impact will be felt throughout the WordPress ecosystem. Keep your eyes on the updates – this is one fight you’ll want to follow.

So, buckle up and grab again some popcorn, because the future of WordPress might just depend on who wins this battle. Stay vigilant, back up your website, and hope that your plugins keep updating while the big guys duke it out.

Updated info: (via Verge)

Recent developments have further clarified Matt Mullenweg’s role in the WP Engine vs. Automattic dispute. In an interview with The Verge, Mullenweg stated, “WordPress.org just belongs to me personally,” making clear his control over the project, Automattic, and the WordPress Foundation. This statement blurs the lines between the open-source WordPress platform, the nonprofit Foundation, and the commercial entity Automattic.

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